Our mission is to be an instrument of healing, for people and for the world, by exposing and effectively treating the underlying causes of disease.
We are committed to seeing the person, not the disease. This motivates us to find the long-awaited answers that will truly change their lives.
All of our treatment plans are overseen by board-certified doctors, so you can trust that the recommendations are legitimate and safe.
Whether traditional or non-traditional, we don’t overlook any worthwhile treatment if it will lead us to an eventual cure.
We see it as our duty to add value to the community, patients or otherwise, by sharing our deep knowledge about health.
We constantly seek new technologies and treatments to find the answers we need for our patients.
We are professional and knowledgeable, but always maintain a softness that keeps us approachable.
We are a light-filled, peaceful place where you can relax, reset, and find peace of mind and comfort.
Our positivity and vitality shows through our crisp, nature-inspired colors, and human-centric engagement.
We meet people where they are, explaining things in a simple and understandable way.
We believe we can truly change the world by educating people about the underlying causes of disease and illness.
Only use the approved logo variations seen within this guide. There are a variety of options depending on application space.
Download all LogosPrimary Logo Colors download all logos
Logo Mark Colors download all logos
The Root Causes logos have been created with a specific color palette, and should never deviate from the approved palette to retain integrity. All variations of the logos will follow the color usage detailed below.
Brand colors
Ivy Journal
Primary Font
This font us reserved for large headlines and quotes. Avoid using this font for large paragraphs.
View font >Ivy Style Sans
Secondary Font
The font should be used as secondary headlines (or eyebrows) in all caps.
View font >Arial
Email Font
Only use this typeface if the primary font is not available. Arial is usually only used for mass emails, Office 365, and iWork.
The Root Causes logo has set guidelines for use in every situation. It should only appear in the approved color palette. Any other colors are prohibited. The logos must be sized proportionally. The logos should never appear warped, stretched, or distorted. The logos may be placed over photographic backgrounds, but should always be positioned so that the integrity of the logos is preserved. Always be sure to apply appropriate colored logos over photographs in order to ensure best legibility. The logos may be paired with a pattern, as long as the integrity of the logos is never compromised. The pattern is meant to be used as a supporting background element. The logos may appear on any color; however the logos should be clearly visible and easily distinguishable from the background color.
Only use the approved logo variations seen within this guide. There are a variety of options depending on application space. The primary logo is great for applications that include . The mark may be used decoratively. If any derivative logos are made to extend the brand family, the structure of the logo must follow the same formula and proportions of the Root Causes logo.
Always maintain a clear, open space around the logos to protect them and allow the logos to breathe. This will maintain the logos' integrity and keep them from becoming obstructed by other graphics. Whenever you use the logo, it should be surrounded with enough clear space (equal to half of the height of the Symbol) to ensure visibility and impact. No graphic elements of any kind should intrude into this zone.
CMYK is used in any print job that is printed 4-color offset or digitally. This is the primary choice for printing. The RGB or HEX color version is to be used for any screen-based display. The PMS colors are only for the logo colors and are to be used in any print job that is requires just 1 or 2-colors.
The Root Causes logo has been created with a specific color palette, and should never deviate from the approved palette to retain integrity. All variations of the logo will follow the color usage detailed below. Full color is the preferred color usage for all variations of the logo. On dark backgrounds, the reverse option is ideal. It should always appear as pure with select pieces at 100% opacity. Any other combination should never be used. The logo may then appear in any solid brand color, black, or white for instances where a one-color application is necessary. The logo may never appear in any other color or pattern.